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The internet is a funny place. You can enter a search term into Google and, within a fraction of a second, get thousands of pages, images, and videos spat back at you. But just because it's eas...

Ford dealership uses art from Firewatch for ad -- without permission, of course [UPDATE] - ucabal2.com

The internet is a funny place. You can enter a search term into Google and, within a fraction of a second, get thousands of pages, images, and videos spat back at you. But just because it's easy to find something doesn't mean it's all free -- and a regional car dealership in Massachusetts is not quite handling the news their email ad is a ripoff.

Compare the above image, a piece of promotional art for Campo Santo's debut game, Firewatch, and the one below, which was sent out through Quirk Ford's mailing list. The details are pretty unmistakable. I mean, they didn't even play with the contrast.

Ford dealership uses art from Firewatch for ad -- without permission, of course [UPDATE] - ucabal2.com Via @panic.

To be clear, this ad isn't from Ford's corporate offices, just a regional dealership. Still, that's a pretty sizable business entity, it's not like someone turned in the picture for their art class assignment (which would also be wrong, but on a different scale). You'd think somebody would apologize.

Well, no such luck. Game Informer got in touch with the dealership, and then the advertising department responsible for the ad, but couldn't seem to get anyone to admit on the phone that the artwork was stolen. An marketing representative in particular goes on about how the company only sources images from "DMCA compliant sites," as if that means there's no way it could be added without Campo Santo's permission (which it expressly wasn't).

Furthermore, Campo Santo's Sean Vanaman says the image could not have been pulled from a wallpaper sharing site, as it includes elements only found on a previous version of the studio's website. Meaning somebody probably ganked it directly from Campo Santo's website some time ago, made a wallpaper of it (it is very pretty), and then shared it online -- exactly how a lot of art theft happens.

At time of writing, both Quirk Ford and its auto group advertising department still seem to be acting like jerks about this.

UPDATE (6/28/2016): Quirk Ford has issued a formal apology to Campo Santo for the misuse of its art.

(h/t Game Informer.)

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